FAQ Schema
A specific Schema.org structured data type (FAQPage) that marks up question-and-answer content, enabling rich results in search and improved AI citation.
SEO
Updated 2/5/2026
AEO Glossary
Expert definitions, real-world examples, and practical insights for SEO professionals, marketers, and business owners working with AI-powered search optimization.
Featured Snippet
A highlighted search result that appears at the top of Google's search results, displaying a direct answer extracted from a webpage along with the page title, URL, and sometimes an image.
SEO
Updated 12/15/2025
Fine-Tuning
The process of further training a pre-trained language model on a specific dataset to improve its performance on particular tasks or domains.
AI
Updated 2/5/2026
First-Party Data
Data collected directly from your audience through your own channels (website, app, email), considered the most reliable and privacy-compliant form of customer data.
Marketing
Updated 2/5/2026
Generative Engine Optimization (GEO)
The practice of optimizing digital content to improve visibility and ranking within AI-powered generative search engines like Google AI Overviews, Perplexity, and ChatGPT.
AEO
Updated 10/9/2025
Grounding (AI)
The process by which AI models connect their generated responses to verifiable, real-world sources, reducing hallucination and increasing the accuracy and trustworthiness of citations.
AEO
Updated 2/5/2026
HowTo Schema
A Schema.org structured data type that marks up step-by-step instructional content, helping search engines and AI engines understand and display procedural information.
SEO
Updated 2/5/2026
Indexation
The process by which search engines and AI systems discover, analyze, and store web pages in their databases, making them available for retrieval in search results and AI answers.
SEO
Updated 2/5/2026
Inference
The process by which a trained AI model generates outputs (answers, predictions, text) from new inputs, the operational phase after training is complete.
AI
Updated 2/5/2026
Information Gain
The unique, novel information a page provides beyond what's already available in existing search results, increasingly used by both Google and AI engines to rank content.
AEO
Updated 2/5/2026
Internal Linking
The practice of connecting pages within your own website through hyperlinks, creating a network that helps both users and AI systems navigate content, understand relationships, and discover information.
SEO
Updated 10/13/2025
JSON-LD
A lightweight data format used to implement structured data on web pages, allowing search engines and AI to understand page content through machine-readable markup.
SEO
Updated 2/5/2026
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