Landing Page AEO Template

Landing pages traditionally prioritize conversion over information. AI citation requires clear, factual answers that AI can extract. This template shows you how to achieve both: a landing page that AI engines cite AND that converts visitors who arrive.

The Challenge: Citation vs. Conversion

Traditional landing pages rely on emotional copy, social proof, and urgency. AI engines need factual statements, structured data, and clear definitions. The solution isn’t choosing one over the other - it’s layering both.

The principle: Lead with the information AI needs, then surround it with the persuasion humans respond to.

The Template

Page Structure

URL: /[product-or-feature]/ or /solutions/[use-case]/
Title: [Product/Feature Name] - [Clear Description] | [Brand]
Meta: [What it is] for [who it's for]. [Key differentiator].
  [Social proof metric]. Start free.

Hero Section

H1: [What You Do] for [Who You Serve]

[Definition paragraph - 40-60 words]
Clearly state what this product/service is, who it's for,
and what specific problem it solves. This is the paragraph
AI engines extract. Be factual and specific.

[CTA buttons]
Primary: Start Free Trial / Get Started
Secondary: Book a Demo / See How It Works

[Social proof line]
"Trusted by X companies" or "X,000+ users" or star rating

The key: The H1 and first paragraph must work as a standalone answer to “What is [your product]?” while also compelling visitors to take action.

Problem Section

## Why [Audience] Need [Solution Category]

[Problem statement with specific data]
"X% of [audience] face [problem]. This costs [specific impact]."

- [Pain point 1 with specific consequence]
- [Pain point 2 with specific consequence]
- [Pain point 3 with specific consequence]

AEO note: This section captures “Why do I need [solution]?” queries. Lead with the data.

Solution Section

## How [Product] Works

[One-paragraph overview of the solution approach]

### [Feature/Step 1]
[What it does + why it matters in 2-3 sentences]

### [Feature/Step 2]
[What it does + why it matters in 2-3 sentences]

### [Feature/Step 3]
[What it does + why it matters in 2-3 sentences]

AEO note: This captures “How does [product] work?” queries. Be specific about functionality, not vague about benefits.

Proof Section

## Results

| Metric | Result | Context |
|--------|--------|---------|
| [Metric 1] | [Specific number] | [Who achieved this] |
| [Metric 2] | [Specific number] | [Who achieved this] |
| [Metric 3] | [Specific number] | [Who achieved this] |

AEO note: Specific metrics with context make your claims citable. “Increased conversions by 40% for B2B SaaS companies” is citable. “Amazing results” is not.

Social Proof Section

## What [Audience] Say

[Testimonial 1 with name, title, company]
[Testimonial 2 with name, title, company]
[Testimonial 3 with name, title, company]

Use Review schema for testimonials.

Pricing Section (if applicable)

## Pricing

[One-sentence positioning: "Simple pricing for teams of all sizes"]

| Plan | Price | Best For | Key Features |
|------|-------|----------|-------------|
| [Plan 1] | $X/mo | [Audience] | [3 features] |
| [Plan 2] | $X/mo | [Audience] | [3 features] |

AEO note: “How much does [product] cost?” is a common AI query. Structured pricing data with context gets cited heavily.

FAQ Section

## Frequently Asked Questions

### What is [product]?
[Clear, factual definition - this is your most important FAQ]

### How much does [product] cost?
[Direct pricing answer with tier context]

### Who is [product] for?
[Specific audience description]

### How is [product] different from [competitor/category]?
[Honest differentiation]

FAQPage schema required.

Schema Requirements

Landing pages should include:

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Page title",
  "description": "Meta description",
  "url": "https://yoursite.com/page/",
  "isPartOf": {
    "@type": "WebSite",
    "name": "Your Company",
    "url": "https://yoursite.com"
  },
  "about": {
    "@type": "SoftwareApplication",
    "name": "Your Product",
    "applicationCategory": "BusinessApplication",
    "offers": {
      "@type": "Offer",
      "price": "XX",
      "priceCurrency": "USD"
    }
  }
}

Plus: BreadcrumbList, FAQPage (for FAQ section), and Review (for testimonials).

Landing Page AEO Checklist

• H1 + first paragraph answers “What is [product]?” clearly
• Definition is factual and specific (not just marketing copy)
• Pricing visible and structured (no “contact for pricing”)
• Features described with specifics, not just benefits
• Social proof includes names, titles, companies
• FAQ section with 3-5 questions and schema
• WebPage schema with product/service about
• BreadcrumbList schema
• Review schema on testimonials
• Page loads in under 3 seconds
• Author/company credentials visible

How Genrank Automates This

Genrank evaluates landing pages across all five dimensions, identifying the specific gaps between your current page and what AI engines need to cite it. The audit is especially valuable for landing pages because it surfaces the balance between conversion-focused copy and the factual clarity AI requires.