About Page AEO Template

Your about page is the single most important page for establishing entity identity with AI engines. It tells AI who you are, what you do, and why your content should be trusted. Most about pages are brand stories. This template makes yours a structured entity page that AI engines can parse and reference.

Why Your About Page Matters for AEO

AI engines build entity profiles of organizations and people. When deciding whether to cite your content, they check: “Is this a real company? What do they specialize in? Are they authoritative?” Your about page is where they find the answers.

A well-structured about page:

• Establishes your organization as a known entity
• Connects your brand to your area of expertise
• Links your people to their credentials
• Provides the trust signals AI engines weigh

The Template

Page Structure

URL: /about/ or /about-us/
Title: About [Company Name] - [What You Do]
Meta: [Company Name] is [what you do] for [who you serve].
  Founded in [year]. [Key differentiator].

Organization Schema

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company Name",
  "alternateName": "Abbreviation or alias",
  "url": "https://yoursite.com",
  "logo": "https://yoursite.com/logo.png",
  "description": "One sentence: what you do and for whom",
  "foundingDate": "2024",
  "founders": [
    {
      "@type": "Person",
      "name": "Founder Name",
      "jobTitle": "CEO",
      "url": "https://yoursite.com/team/founder"
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "City",
    "addressCountry": "Country"
  },
  "sameAs": [
    "https://linkedin.com/company/yourcompany",
    "https://twitter.com/yourcompany"
  ],
  "numberOfEmployees": {
    "@type": "QuantitativeValue",
    "value": "50"
  }
}

Content Sections

Section 1: The One-Sentence Definition

Open with a clear, factual statement of what your company is and does:

[Company Name] is a [category] that [what you do] for [who you serve].

This sentence should be extractable by AI as a standalone entity definition. No marketing fluff, so be precise.

Examples:

• “Genrank is an answer engine optimization platform that helps content teams create pages AI engines trust and cite.”
• “Stripe is a technology company that builds economic infrastructure for the internet.”

Section 2: The Problem You Solve

• What problem exists in the market?
• How does it affect your target audience?
• Why hasn’t it been solved before?

Keep this specific and data-driven where possible.

Section 3: Your Solution

• What specifically does your product/service do?
• How does it work (high-level)?
• What makes your approach unique?

Use concrete details: “Analyzes pages across 5 dimensions” is better than “Helps you optimize your content.”

Section 4: Key Numbers

AI engines love specific, verifiable data. Include a section with concrete metrics:

Metric	Value
Customers/Users	[Number]
Founded	[Year]
Data points analyzed	[Number]
Team size	[Number]
Key metric	[Number]

Section 5: Team and Expertise

For each key team member, include:

• Full name and title
• Relevant credentials (degrees, certifications, notable experience)
• Area of expertise related to your product/industry
• Link to their individual profile page

Use Person schema for each team member:

{
  "@type": "Person",
  "name": "Team Member Name",
  "jobTitle": "Chief Technology Officer",
  "worksFor": {
    "@type": "Organization",
    "name": "Your Company"
  },
  "alumniOf": "University Name",
  "url": "https://yoursite.com/team/member-name"
}

Section 6: Social Proof

• Notable clients or partners (with logos if permitted)
• Press mentions or awards
• Key testimonials with attribution
• Industry recognition

About Page AEO Checklist

• One-sentence entity definition in first paragraph
• Organization schema with all key properties
• Person schema for founders and key team members
• sameAs links to official social profiles
• Founding date and company history
• Specific metrics (users, data points, team size)
• Team credentials visible and structured
• Connected to product/service pages via internal links
• Updated when team or metrics change

How Genrank Automates This

Genrank’s Entity dimension specifically evaluates how well AI engines can identify and understand your organization. The audit checks whether your about page has proper Organization schema, whether your team members have structured credentials, and whether your entity definition is clear enough for AI to extract and cite.