SERP (Search Engine Results Page)
The page displayed by a search engine in response to a user's query, containing organic results, paid ads, and various features like featured snippets and knowledge panels.
SEO
Updated 12/19/2025
AEO Glossary
Expert definitions, real-world examples, and practical insights for SEO professionals, marketers, and business owners working with AI-powered search optimization.
Share of Voice (AI)
The percentage of AI-generated answers in a given topic or category that reference or cite a specific brand, used to measure AI search visibility relative to competitors.
Analytics
Updated 2/5/2026
Sitemap
An XML file that lists all important URLs on a website, helping search engines and AI crawlers discover and prioritize content for indexing.
SEO
Updated 2/5/2026
Source Attribution
The practice of AI systems crediting and linking to the original sources of information used to generate responses, providing transparency and allowing users to verify claims.
AI
Updated 11/17/2025
Structured Data
Machine-readable code markup added to web pages that explicitly describes the content's meaning, relationships, and attributes, helping search engines and AI systems better understand and categorize information.
SEO
Updated 12/15/2025
Synthetic Data
Artificially generated data created by AI models to supplement or replace real-world data for training purposes, increasingly used to expand training datasets.
AI
Updated 2/5/2026
Tokenization
The process of breaking text into smaller units (tokens) that a language model can process, typically words, subwords, or characters.
AI
Updated 2/5/2026
Topic Cluster
A content strategy that groups related pages around a central pillar page, with internal links connecting them, to demonstrate topical depth and authority.
Marketing
Updated 2/5/2026
Topical Authority
The demonstrated expertise and comprehensive coverage of a specific subject area that signals to search engines and AI systems that a website is a trusted, authoritative source on that topic.
SEO
Updated 10/9/2025
Training Data
The large collection of text, images, and other content used to teach AI models how to understand language, generate responses, and make predictions. They form the knowledge foundation of LLMs.
AI
Updated 12/19/2025
Transformer Architecture
The neural network architecture that powers modern LLMs, using self-attention mechanisms to process text in parallel and understand context.
AI
Updated 2/5/2026
User Experience (UX)
The overall quality of a user's interaction with a website or digital product, encompassing usability, accessibility, performance, and satisfaction. UX has increasingly become important for both SEO rankings and AI recommendations.
Marketing
Updated 12/19/2025
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