AEO Glossary

Expert definitions, real-world examples, and practical insights for SEO professionals, marketers, and business owners working with AI-powered search optimization.

Brand Mention

An instance where an AI system references, recommends, or discusses a specific brand, product, or company in its generated response, whether with or without a direct link.

Marketing Updated 10/9/2025

Canonical Tags

HTML elements that specify the preferred version of a webpage when duplicate or similar content exists across multiple URLs, helping search engines and AI systems avoid content confusion.

SEO Updated 11/29/2025

Chunking (Content)

The process of breaking long documents into smaller, semantically meaningful segments for processing by AI retrieval systems, directly affecting how well AI can find and cite specific information.

AI Updated 2/5/2026

Citability

The degree to which content is structured and presented in a way that AI engines can easily extract, attribute, and cite it in their generated responses.

AEO Updated 2/5/2026

Citation Rate

The frequency with which AI systems reference, quote, or cite a specific piece of content, brand, or domain when generating responses to user queries.

Analytics Updated 12/15/2025

Click-Through Rate (CTR)

The percentage of users who click on a link after seeing it in search results, AI responses, or other digital placements—a key metric for measuring content visibility and relevance.

Analytics Updated 10/13/2025

Content Authority

The perceived expertise, trustworthiness, and credibility of content and its creator, which influences how AI systems prioritize and cite sources in generated responses.

AEO Updated 10/9/2025

Content Decay

The gradual decline in a page's search performance and AI citation rate over time as content becomes outdated, competitors publish fresher material, or search algorithms evolve.

Marketing Updated 2/5/2026

Content Freshness

The recency and up-to-date nature of web content, a ranking signal used by both traditional search engines and AI systems to determine information relevance and accuracy.

SEO Updated 11/17/2025

Content Freshness Signals

The specific indicators that AI and search engines use to determine how current, updated, and relevant a piece of content is relative to the user's query and the topic's rate of change.

AEO Updated 2/5/2026

Content Gap Analysis

The process of identifying topics, questions, and keywords that competitors rank for but your website doesn't, revealing opportunities for new content creation.

Marketing Updated 2/5/2026

Content Performance Score

A composite metric that evaluates how well a piece of content performs across multiple dimensions including search rankings, AI citations, engagement, and conversions.

Analytics Updated 2/5/2026

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