Keyword Research
The process of discovering and analyzing search terms that users enter into search engines and AI platforms, guiding content strategy to match audience intent and maximize visibility.
Marketing
Updated 11/29/2025
AEO Glossary
Expert definitions, real-world examples, and practical insights for SEO professionals, marketers, and business owners working with AI-powered search optimization.
Knowledge Graph
A structured database of interconnected entities, facts, and relationships that AI systems and search engines use to understand context, verify information, and generate accurate responses.
AI
Updated 12/15/2025
Large Language Model (LLM)
An AI model trained on vast amounts of text data that can understand and generate human-like text, powering modern answer engines.
AI
Updated 10/9/2025
Meta Description
A brief HTML attribute that summarizes a webpage's content, appearing below the page title in search results and influencing click-through rates and user expectations.
SEO
Updated 12/19/2025
Page Speed
The time it takes for a webpage to fully load and become interactive, a critical ranking factor for search engines and a key trust signal for AI systems evaluating source quality.
SEO
Updated 11/29/2025
Prompt Engineering
The practice of crafting effective questions and instructions to elicit accurate, relevant, and useful responses from AI systems and large language models.
AI
Updated 11/17/2025
Retrieval-Augmented Generation (RAG)
An AI architecture that enhances large language model responses by retrieving relevant information from external knowledge sources before generating answers, improving accuracy and enabling access to current information.
AI
Updated 10/9/2025
Search Intent
The underlying goal or purpose behind a user's search query—what they actually want to accomplish, whether finding information, navigating to a site, making a purchase, or conducting research.
Marketing
Updated 10/13/2025
Semantic Search
A search technique that uses natural language processing and machine learning to understand the intent and contextual meaning behind queries, rather than simply matching keywords.
AI
Updated 10/9/2025
SERP (Search Engine Results Page)
The page displayed by a search engine in response to a user's query, containing organic results, paid ads, and various features like featured snippets and knowledge panels.
SEO
Updated 12/19/2025
Source Attribution
The practice of AI systems crediting and linking to the original sources of information used to generate responses, providing transparency and allowing users to verify claims.
AI
Updated 11/17/2025
Structured Data
Machine-readable code markup added to web pages that explicitly describes the content's meaning, relationships, and attributes, helping search engines and AI systems better understand and categorize information.
SEO
Updated 12/15/2025
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