AI Visibility
The measure of how often and prominently your content is referenced, cited, or mentioned by AI-powered systems and answer engines.
AEO
Updated 9/2/2025
AEO Glossary
Expert definitions, real-world examples, and practical insights for SEO professionals, marketers, and business owners working with AI-powered search optimization.
AI-First Content Strategy
A content approach that prioritizes optimization for AI-powered answer engines from the outset, rather than retrofitting traditional SEO content for AI discovery.
AEO
Updated 2/5/2026
AI-Generated Content
Content created partially or entirely by artificial intelligence tools like ChatGPT, Claude, or Jasper, increasingly used in marketing and publishing.
AI
Updated 2/5/2026
AI-Powered Search
Search engines and platforms that use artificial intelligence and large language models to generate direct, synthesized answers to user queries instead of returning a list of links.
AEO
Updated 2/5/2026
Alt Text
Alternative text descriptions for images that serve accessibility needs, provide context when images can't load, and help search engines and AI systems understand visual content.
SEO
Updated 11/29/2025
Anchor Text
The visible, clickable text in a hyperlink that signals to search engines and AI systems what the linked page is about, influencing both SEO value and contextual understanding.
SEO
Updated 12/19/2025
Answer Box
The prominent box at the top of Google search results that displays a direct answer to a user's query, extracted from a web page.
SEO
Updated 2/5/2026
Answer Engine Optimization (AEO)
The practice of optimizing content to be surfaced and cited by AI-powered answer engines like ChatGPT, Claude, and Perplexity.
AEO
Updated 9/2/2024
Answerability
The degree to which content directly and clearly answers specific questions that users ask AI-powered search engines and answer platforms.
AEO
Updated 2/5/2026
Attention Mechanism
A component of neural networks that allows models to focus on the most relevant parts of input text when generating outputs, enabling LLMs to understand context and relationships between words.
AI
Updated 2/5/2026
Backlinks
Incoming hyperlinks from external websites to your site, serving as endorsements that signal authority, credibility, and relevance to both search engines and AI systems.
SEO
Updated 10/13/2025
Brand Authority Score
A composite metric that measures a brand's overall perceived trustworthiness, recognition, and influence, used by AI engines when deciding which sources to cite.
Marketing
Updated 2/5/2026
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