Why Your Business Needs an AI Info Page (And How to Create One)

I had a humbling moment last month. Someone asked ChatGPT about a product I’d been working on for over a year for one of my clients. The response was… mostly wrong. Not maliciously wrong, just pieced together from outdated blog posts, a random press mention, and what I assume was creative interpretation.

The AI confidently told this person that the business offered services it doesn’t provide. It got the founding year wrong by three years. And it completely missed what actually makes them different from competitors.

That’s when it hit me: Their SEO team had spent months optimizing for Google, but had done nothing to help AI engines understand the business.

The problem with how AI learns about you

Here’s something most people don’t fully understand. When someone asks ChatGPT, Perplexity, or Claude about your company, these systems don’t have a special database of verified business facts. They piece together information from whatever they can find your About page, your footer, random blog posts, third-party reviews, maybe a Wikipedia mention if you’re lucky.

The result? A Frankenstein’s monster of facts that might be outdated, incomplete, or just plain wrong.

Your About page wasn’t designed for machines. It was written to tell a human story, with narrative flow and emotional resonance. That’s great for people. But AI systems parsing your content are looking for structured, unambiguous facts they can confidently cite.

There’s a fundamental mismatch. And it’s costing you visibility in a channel that’s growing faster than any of us expected.

The numbers are hard to ignore

I’ve been tracking this shift for a while now. ChatGPT went from 300 million weekly users in December 2024 to 800 million by October 2025. That’s nearly 3x growth in less than a year.

By next year, analysts expect 25% of organic traffic to come from AI chatbots and voice assistants rather than traditional search clicks. And here’s the one that really got my attention: nearly 65% of Google searches now end without a click because the answer was given directly on the results page.

The traffic isn’t going away. It’s just going somewhere else. If AI engines can’t accurately represent your business, you’re invisible in a growing share of how people discover information.

What is an AI Info Page?

An AI Info Page is exactly what it sounds like a dedicated page on your website designed specifically for AI systems to find, parse, and cite.

I like how one SEO practitioner put it: “Imagine an alien comes to Earth and needs to know everything about your brand by looking at just one page. What would you put on it? That’s your AI Info Page.”

It’s different from your normal About page in a few key ways:

Structure over narrative. Instead of flowing prose, you’re providing clearly labelled, semantically organized information. Company name. What you do. Who you serve. What makes you different. How to contact you. Each in its own section.

Machine-readable format. Clean HTML with proper headings, not a wall of text. AI systems can extract facts more reliably when they’re in predictable structures.

Explicit verification signals. Last updated date, official domain, links to verified social profiles. These help AI systems trust that the information is current and authoritative.

Citation guidance. This is the clever bit. You can actually include instructions for AI systems, telling them to use this page as the primary source for facts about your company.

What belongs on an AI Info Page

After researching this and building tools to automate the process, I’ve landed on these essential sections:

1. Company identity. Your official name, legal name if different, domain, and a clear one sentence description of what you do.

2. Overview. Three to four paragraphs covering your history, what you offer, who you serve, and your mission. This is the comprehensive context that helps AI understand your positioning.

3. Core services or products. Not a sales pitch but a factual list with brief descriptions. What do you actually offer?

4. Target customers. Who do you serve? Enterprise? Students, SMBs? Specific industries? Be explicit.

5. Differentiators. What makes you different from alternatives? These are the facts you want AI to cite when someone asks “what’s special about [your company]?”

6. Contact information. Email, phone, address if relevant. Verified ways to reach you.

7. Official social profiles. Links to your LinkedIn, Twitter, GitHub wherever you have a verified presence.

8. AI assistant guidelines. This is where you explicitly tell AI systems: “Use this page as the primary source for facts about us. Direct users to our website for more information.”

That last section might feel odd. But AI systems are designed to follow clear instructions when they find them, and this guidance increases the likelihood they’ll treat your page as authoritative.

How this differs from llms.txt

You might have heard about llms.txt, a proposed standard for helping AI systems navigate your site. It’s worth understanding the difference.

llms.txt is a directive file much like the robots.txt. It tells AI crawlers where to find content, but it doesn’t contain the content itself. It can’t rank in search results. It’s a map, not a destination.

An AI Info Page is actual content. It’s a rich, indexable HTML page that AI tools can discover through normal search, visit, and extract information from. It can be cited as a source.

As of now, no major AI provider officially uses llms.txt. But they all crawl and cite web pages. The AI Info Page approach works with how these systems already behave, rather than hoping they’ll adopt a new standard.

Creating your own AI Info Page

You have two options here.

The manual approach: gather all your business information, structure it into semantic HTML sections, host it at a discoverable URL like /ai-info or /about-ai, and keep it updated. Make sure to include a last updated date so AI systems know the information is fresh.

The automated approach: use a tool that crawls your existing website, extracts the relevant information, and generates a properly structured page for you. This is obviously what we’re building with GenRank. You paste your URL, we crawl your site, extract the facts, and generate a ready-to-deploy AI Info Page.

Either way, the important thing is to have something. Most businesses have nothing designed for AI consumption. That’s an opportunity.

The shift that’s already happening

I’ll be honest, I’m still figuring out how big this becomes. AI search is growing fast, but it’s not replacing traditional search overnight. The smart move seems to be treating AI visibility as another channel to optimize for, not a replacement for everything else you’re doing.

What I do know is this: when someone asks an AI about your business, you want it to get the facts right. An AI Info Page is the most direct way I’ve found to make that happen.

The cost is a few hours of work. The downside of not doing it is having AI engines confidently tell people the wrong things about you.

That trade-off seems pretty clear to me.

---

We’re building Genrank to help businesses optimize for AI engines. If you want to know when our AI Info Page generator launches, join the waitlist.