Optimizing content for where search is going
Write content AI engines cite. Optimize pages they trust. Track who's winning. One platform for Answer Engine Optimization.
The shift no one was solving for
Search is changing. Nearly 60% of Google searches now end without a click. When AI Overviews appear, that number jumps to 83%. ChatGPT alone has 800 million weekly active users getting answers without ever visiting a website.
For content teams, this isn't a future problem. It's happening now. The question isn't whether AI will change how people find information, it's whether your content will be part of the answer.
Traditional SEO tools optimize for Google's ranking algorithm. They measure keyword density, topic coverage, and backlink profiles. But AI engines work differently. They don't rank pages, they cite sources instead. They don't reward keyword stuffing, they reward clarity, structure, and trustworthiness.
Someone needed to build the tool that optimizes for this new reality.
Why we built Genrank
Genrank started with a simple observation: the content optimization tools we had were built for a world that's disappearing.
AI assistants were becoming the default way millions of people get information and the content teams investing heavily in SEO were losing ground to competitors who kept showing up in ChatGPT responses. The rules for "what gets cited" turned out to be completely different from "what ranks on Google."
So we set out to understand what makes AI engines cite content. We analyzed over 880 million AI citations to learn the patterns, structures, formats and signals that make AI engines trust and reference a source.
That research became Genrank: a complete platform for Answer Engine Optimization.
What we do
Genrank helps content teams create, optimize, and track content that AI engines trust and cite. Four tools, one platform.
We're not an SEO tool with AI features bolted on. Genrank is built from the ground up to understand how large language models process, evaluate, and decide to cite content. That means we show you exactly what's working, what's not, and what to change.
Write
Create citation-ready content using AI trained on what gets quoted by AI engines.
Optimize
Fix existing content with specific recommendations ranked by impact on AI visibility.
Track
Monitor your AI visibility across ChatGPT, Perplexity, Gemini, and Claude vs competitors.
Discover
Find questions where AI gives weak answers and use these opportunities to capture citations.
Every day you wait, AI engines cite someone else
Right now, ChatGPT and Perplexity are answering questions about your industry and pointing users to your competitors. See exactly where you stand with a free trial.
7-day free trial. No credit card required.